Published by Exame Magazine
Even technology companies are out on this crusade. In November 2014, the German manufacturer of management software, SAP, created the post of Chief Digital Officer.
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“My function is to make the company think like a startup, with agility,” says Jonathan Becher, appointed to the post. In less than six months, Becher already launched a website to sell the company’s products and for the first time in 43 years of history SAP is accepting credit card for payment.
Originally in Portuguese
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