No Fear Of Being Digital

exame 1Published by Exame Magazine

Even technology companies are out on this crusade. In November 2014, the German manufacturer of management software, SAP, created the post of Chief Digital Officer.

“My function is to make the company think like a startup, with agility,” says Jonathan Becher, appointed to the post. In less than six months, Becher already launched a website to sell the company’s products and for the first time in 43 years of history SAP is accepting credit card for payment.

Originally in Portuguese

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