Digital is giving rise to a new, extreme customer experience

The_Guardian_logoPublished August 19, 2015  by The Guardian

Digital capabilities are fundamentally changing every industry – from their external value chains to their internal processes. According to IDC: “No company or individual is immune to the digital disruption that is hitting our work and personal lives.”

Successful companies such as Apple, BMW, Virgin Atlantic, and Nike have already transitioned from selling products to selling experiences. The next wave of innovation will be finding ways to enhance those experiences.

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