Published January 2016 by Digital Business (SAP)
Digital transformation is a term that has clearly taken its place in the current business lexicon. But what does it really mean? Does it represent the latest zeitgeist or a true opportunity? Is it nothing more than a way for consultants and vendors to sell more of their wares?
In this article, Jonathan Becher, chief digital officer for SAP SE, shares the three critical elements for a successful digital transformation. “Like many catchphrases, digital transformation can mean many things to many people. So what makes for a true digital transformation? I believe every successful digital transformation has the following three elements: a new customer experience, a new business model, and a new value-creation model.”
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