How to Self-Disrupt a Company

Logo_CeBIT.svgPodcast Replay Published March 16, 2016 by CeBIT Staff

Jonathan delivered a keynote presentation at CeBIT 2016 in Hannover, Germany, on March 16 titled “Digital Transformation: Disrupt or Be Disrupted.” Following the presentation, he was interviewed via podcast by the CeBIT staff.

“Self-disrupt your business before others will do it for you,” is Jonathan Becher’s appeal to every company. The world is changing so fast that they have to start to change today. Important is that people are encouraged to do small steps. There shouldn’t be preached a failure culture, but there has to be a motivation for employees to start experiments.

Click here to view the podcast replay.

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