3 Ways SAP Just Raised Its Marketing Play

Published May 23, 2016 by CMSWire

Most of us know SAP as one of two things: the technology giant behind the revolutionary platform SAP HANA or the software engine that powers 76 percent of the world’s businesses. And while marketing fits into that mix, it’s not the first thing we think of … until now. Last week at SAPPHIRE NOW, the annual user conference SAP held here, there were three big announcements around marketing products.

SAP officially entered the Data-as-a-Service (DaaS) business with a new product, SAP Digital Consumer Insight. It leverages data that interconnects traffic between the major mobile networks.

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