SAP Approaches the Physical Retail Thanks to Smartphone Data

Published May 23, 2016 by ICT Business (Italy)logo

The German group, SAP, has unveiled Digital Consumer Insight, a new data-as-a-service solution, which will sell to companies, from 399 Euros, information on consumer packages in the real world obtained through mobile networks.

Traceability will no longer be the prerogative of e-commerce. Privacy, according to the vendor, will be guaranteed the anonymity of the data collected.

Click here to read the full article (original in Italian)


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