Sales Disruptors: How San Jose Sharks President Jonathan Becher Is Innovating the Fan Experience Despite the COVID-19 Pandemic

Published June 19, 2020 by Marketscale

Jonathan Becher, President of the San Jose Sharks, likes to say he isn’t the president of the San Jose Sharks.

It’s not a tactic to avoid getting recognized at Starbucks. For Becher, it’s just the truth. His true title is President of Sharks Sports and Entertainment, with his purview extending past the National Hockey League team to the minor league franchise, facilities, a non-profit and other wings of the business.

Still, men skating and using sticks in an attempt to get a rubber disk past a man with a glove drives most of their business. So, when the actual hockey stops, as it has during the coronavirus pandemic, what do you do to keep fans connected? If you’re Becher, you adapt.

“I don’t think we’re in the business of putting on a hockey game,” he said. “What we’re actually in the business of is making memories.”

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