Most brands would kill to have a fanbase dedicated enough to tattoo the company logo on them.
But what if I told you that superfans like these can hurt your brand?
Even in sports.
This counterintuitive discovery is one of many lessons today’s guest, Jonathan Becher, has learned during his tenure as President of the San Jose Sharks. He joins the show to share how he increased the team’s fanbase through inclusivity and shifting to a more community-driven CX.
Listen to the podcast here.