The future of sports: Digital experiences for the win

Published Nov 17, 2022 by  Future Of Customer Engagement And Experience 

Sports and entertainment will always be about the audience, but the future of sports requires thinking about how to mesh the physical and digital realms.

The tech industry is known for taking risks, pushing boundaries, and innovating to achieve greater products and experiences for consumers. When Jonathan Becher joined Sharks Sports and Entertainment – which owns the National Hockey League’s San Jose Sharks – he used his tech background to grow the organization. It paid off, big time.

The Sharks didn’t have Twitch, a popular live-streaming service with interactive content for gaming, sports, music, and more. During the pandemic, he led the organization through the adoption of the platform, employing a mindset of, “Let’s get it 60% right and then adjust on the fly.”

Read more here.

Comments are closed.