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September 6, 2011 The New York Times
Jonathan Becher, executive vice president for marketing at SAP, Palo Alto, Calif., was named chief marketing officer after serving in the post on an interim basis for the last five months. Mr. Becher succeeds Martin Homlish, who left to join Hewlett-Packard as chief marketing officer.
August 30, 2011 by SAP Newsroom
SAP NEWSBYTE – SAP AG (NYSE: SAP) today announced the appointment of Jonathan Becher as its chief marketing officer (CMO), reporting to SAP Co-CEOs Bill McDermott and Jim Hagemann Snabe.Becher joined SAP through the acquisition of Pilot Software, where he served as president, CEO and chief marketing officer. Since joining SAP four years ago, Becher has served as executive vice president of Marketing, focused on streamlining field, solution, and partner marketing.
“Jonathan has demonstrated an unwavering commitment to executing on SAP’s winning strategy and has been a critical driver of enhancing the perception of SAP in the marketplace,” said McDermott.
July 29, 2011 NewsFactor.com By Jennifer LeClaire
“The trend toward ‘big data’ is accelerating the need for geospatial visualization of data. An increasing amount of data is being tagged with location information,” said Jonathan Becher, executive vice president of marketing at SAP. “For many applications, humans can see information relationships and data trends more easily when they are shown with maps and other spatial visualizations than they can using rows and columns of numbers. This allows non-expert users to make more accurate decisions on data, unlocking business intelligence for a wider audience.”
July 28, 2011 B2B Marketing Insider – Michael Brenner
Jonathan Becher is EVP and acting CMO at my employer SAP. Jonathan writes the Manage By Walking Around Blog and is a former CEO of three software firms. I asked Jonathan to help answer this question because he knows Marketing Technology from both a leadership and a marketing perspective.
July 27, 2011 IT Business Edge – Mike Vizard
According to Jonathan Becher, SAP executive vice president of marketing, this effort is the first in a series of sets that integrate what Google calls private application programming interfaces (APIs) with SAP software. Next up on the agenda is to integrate the private APIs for Google Maps with SAP Sales OnDemand software that is delivered as a service.
July 27, 2011 Information Week – Doug Henschen
“It’s still a mashup approach, but the private APIs will support tighter, industrial-strength integration with functionality not available from the public APIs,” Jonathan Becher, SAP’s executive vice president of marketing, said in an interview.Using the private APIs, SAP customers will be able to upload and apply their own mapping information in areas where Google might not have geospatial information. This would enable a campus, industrial complex, or theme park to add more detailed information to Google’s street-level view of their facilities. The private APIs also will deliver better performance and version-control capabilities not available through the public APIs, Becher said.
July 27, 2011 EnterpriseAppsToday – Paul Shread
Jonathan Becher, SAP’s executive vice president of marketing, toldEnterprise Apps Today that the collaboration with Google is unique, giving SAP a custom API that goes beyond Google’s public consumer-based APIs. The partnership will begin with SAP’s BusinessObjects business intelligence software and later expand to include other SAP apps, like Sales OnDemand CRM, human resources and supply chain management. Becher offered a number of examples where geospatial, or location-based, visualization could help business intelligence, such as a financial services company predicting the spread of mortgage defaults or a wireless carrier comparing dropped calls and network congestion with cell tower location.
July 18, 2011 by Rick Mathieson
Some final moments from my recent conversation with Jonathan Becher, SAP’s interim CMO. This time out: His advice for B2B marketers at large companies hoping to make the most of digital marketing and social media – and some important ways social media is being integrated into CRM.
July 10, 2011 by Rick Mathieson
In part one of my conversation with Jonathan Becher, SAP’s interim CMO, we learn about his contention that there is no longer a meaningful distinction between traditional marketing and digital marketing – it’s all just marketing.
In part two, I point out that Becher is one of the few top CMOs who are active in social media – and ask whether CMOs can truly understand the new world of marketing if they aren’t even involved in it themselves?
July 7, 2011 GenNow by Rick Mathieson
All too often, B2B marketers forget that business people are consumers, too.
Yes, you can keep on keeping on with conservative, boring marketing communications. Or you can truly engage business people the way they like to be dazzled in the rest of their lives.
And to hear software giant SAP’s interim CMO Jonathan Becher tell it, that’s exactly the mindset he’s bringing to this global powerhouse’s marketing operations, too.