Events & Media Archive | 2012
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Counting What Counts – How Outcome Metrics Have Changed The Game
September 10, 2012, Forbes.com
You’re likely to see the world differently if you spend a few minutes with Jonathan Becher, SAP’s CMO. To Becher, baseball and Olympic sailing are good analogies for thinking differently about business. Sports teams are never content to rest on their laurels; they are constantly measuring performance to look for ways to improve. Performance management is one of Becher’s passions, and he defines it as how organizations manage their own performance, improve the performance of employees and chart the best future course against the competition and the uncertainties of the marketplace. Performance management is as critical in business as it is in sports
SAP’s Jonathan Becher: “Businesses tend to measure the wrong things”
September 10, 2012, SAP Business Trends by Tim Clark
You’re likely to see the world differently if you spend a few minutes with Jonathan Becher, SAP’s CMO. To Becher, baseball and Olympic sailing are good analogies for thinking differently about business. Sports teams are never content to rest on their laurels; they are constantly measuring performance to look for ways to improve. Performance management is one of Becher’s passions, and he defines it as how organizations manage their own performance, improve the performance of employees and chart the best future course against the competition and the uncertainties of the marketplace. Performance management is as critical in business as it is in sports
Enterprise Headlines and Exerpts
September 5, 2011 by Dennis Moore
Jonathan Becher — Management in Motion – My thoughts on being #SAP CMO
I look at Marketing with a strong business lens. What’s the quantifiable return on investment? How do we set priorities that support the short-term needs of the company but allow us to invest in the future? Which segments/channels/products can be improved the most by Marketing (as opposed to Sales) investments?
SAP’s Jonathan Becher Claims That Brainstorming Does Not Work – InfoQ.com
September 3, 2012, NZSUG.com
In the SAP Newsroom blog Jonathan Becher recently posted on the topic “Is Brainstorming Brain Dead?”. Brainstorming is a method frequently applied within system and software development projects. Becher claims, the technique of brainstorming has proven to be a failure.
SAP’s Jonathan Becher Claims That Brainstorming Does Not Work
September 2, 2012, InfoQ.com by Michael Stal
In the SAP Newsroom blog Jonathan Becher recently posted on the topic “Is Brainstorming Brain Dead?”. Brainstorming is a method frequently applied within system and software development projects. Becher claims, the technique of brainstorming has proven to be a failure.
Q&A: Enter: Social + Mobile + Local + Commerce
August 23, 2012, iMedia Connection by Rick Mathieson
In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context
•Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3)
August 16, 2012, iMedia Connection by Rick Mathieson
In part three of our August Mobile Marketing Roundtable, Jordan Atlas, VP/Creative Director for Ignited LA joins our conversation with Jonathan Becher, CMO of software giant SAP (middle image) and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes
Coca-Cola’s secrets of mobile marketing success
August 14, 2012, iMedia Connection by Rick Mathieson
In part one of our new mobile marketing roundtable, SAP CMO Jonathan Becher told us why “digital is dead” – and that mobile may soon be joining it.
In part two, we hear from Dorrian Porter (pictured top), CEO of longtime GEN WOW Mobile Roundtable sponsor Mozes, on how his company and Coca-Cola have been quietly revolutionizing the way this iconic brand uses mobile to connect with consumers in amazing new ways – and why text may still be the killer app.
Mobile BI with SAP CMO, Jonathan Becher
August 13, 2012, FIRSTPOST.com
Jonathan Becher CMO, SAP, demos SAP BusinessObjects Mobile on the iPad at SAPPHIRENOW.