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August 13, 2012, iMedia Connection by Rick Mathieson
As many observers have no doubt noticed, Becher is one of only a handful of Fortune 100 CMOs with an active social media presence. In part one, I ask Becher about his views on a report last week from Fortune magazine on the sorry state of CEOs and social media. Along the way, we’ll hear why Becher is predicting the death of social (and mobile) – and his three recommended steps for companies looking to capitalize on the mobile channel.
August 1, 2012, FORA.tv
Jonathan Becher, CMO at SAP, and Nora Denzel, Senior VP of Big Data, Social Design and Marketing at Intuit, debate whether marketing has met the end of the global brand.
August 1, 2012, FORA.tv
Social media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO’s role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what’s top of mind for the CMOs of DreamWorks Animation, Google, Intuit and SAP as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas
July 23, 2012, ZDNet by Michael Krigsman
Although many claim to be influencers and thought leaders, relatively few have earned that particular honor. Here’s Dennis Moore’s list of enterprise software experts on whom you can rely and trust.
July 18, 2012, BtoB Magazine
July 15, 2012, sap.com
One of the most memorable statements at last month’s SiriusDecisions Summit came from Jonathan Becher, CMO of SAP.
Mr. Becher said, “Not everything that can be counted counts, and not everything that counts can be counted.” By my unofficial count, his statement was repeated, retweeted and discussed more than any other one-liner from the Summit. So I wanted to dig into why this statement resonates so well with marketing leaders.
July 2, 2012, CMO 2.0 Conversations by Francois Gossieaux
I was truly looking forward to my CMO 2.0 Conversation with Jonathan Becher, the CMO at SAP, and I was clearly not disappointed. Jonathan came to SAP through the acquisition of an analytics company, where he was the CEO/CMO. Within SAP he went up the ranks through product marketing before becoming CMO 15 months ago. He is responsible for the development, oversight, and execution of marketing strategy worldwide.
June 29, 2012, www.itsma.com by Grant Bentley
One of the rallying cries that is driving the transformation in many corporate IT departments is starting to drive marketing’s transformation as well: run marketing (or IT) like a business. Fifteen months ago, SAP took a logical first step in this direction by appointing Jonathan Becher, a seasoned business executive who in the past held the CEO role at Pilot Software and Accrue Software and was CMO at NeoVista Software.
June 18, 2012, Forbes.com by Todd Wilms
How do three of the world’s most recognized brands approach digital and social media? Blair Christie, CMO of Cisco; Jonathan Becher, CMO of SAP; and Ann Lewnes, SVP of Global Marketing for Adobe weigh-in on their journey leading their organizations and what surprises they had along the way. And while each company is uniquely placed in the market, they all agree – the transformation happens across their culture, with their technology, and from their audience.
June 18, 2012, BtoBmarketingpost.com by Laura Ramos
It was fascinating to see SAP CMO Jonathan Becher’s presentation the following morning where he showed how SAP puts the innovation portfolio concept into practice. Based on technology from an acquired company, Jonathan demonstrated SAP’s marketing dashboard that provides an online way to view, manage, and communicate activity health across marketing programs by region. This dashboard also helps to show the impact the tracked campaigns have on the pipeline. Whether he intended to or not, Jonathan mixed together the PARC theory with SAP practice to really make the agenda hit home.