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April 18, 2012, Codestone.net by Lara Ward
A new advertising campaign for SAP is designed to show companies around the world exactly how they can benefit from using the technology leader’s solutions.
Jonathan Becher, chief marketing officer at SAP, said innovation and new business models are a trend of the current market. “SAP provides its customers with the solutions and services to make their businesses run like never before,” he added.
April 17, 2012, HORIZONT.NET
40 Jahre SAP: Das kleine Softwarehaus “Systemanalyse und Programmentwicklung GbR”, 1972 von den fünf ehemaligen IBM-Mitarbeitern Claus Wellenreuther, Hans-Werner Hector, Klaus Tschira, Dietmar Hopp und Hasso Plattner gegründet, ist mittlerweile ein weltweiter IT-Riese. In diesem Jahr feiert der Walldorfer Konzern seinen 40. Geburtstag. Um auch die Kunden in Festtagsstimmung zu versetzen, startet SAP heute eine globle Kampagne. Die Kreation übernahm Stammbetreuer Ogilvy & Mather mit seinen Büros in New York und Frankfurt.
April 17, 2012, GWA.de – German Association of Communications Agencies
“Ihr Unternehmen kann mehr”. Mit diesem Leitgedanken geht eine neue weltweite Kampagne von SAP in Deutschland an den Start. New York, Frankfurt, Walldorf (17.04.12) Das weltweite führende Softwarehaus SAP beginnt heute eine neue, von der Werbeagentur Ogilvy & Mather konzipierte, globale Kommunikations-Offensive
April 17, 2012, Wirstchafts Woche – Kroker’s Look at IT by Michael Kroker
Das wissen zwar die Walldorfer, aber der Großteil der Welt noch nicht. “SAP ist primär als Anbieter klassischer Unternehmenssoftware bekannt, obwohl wir längst in neue Geschäftsfelder wie Daten-Analyse, Mobilität und Cloud Computing eingestiegen sind”, sagt Jonathan Becher, Chef-Marketing-Manager von SAP, gegenüber der WirtschaftsWoche. “Die neue Kampagne zeigt, wie breit wir aufgestellt sind – beim Umfang unseres Produktportfolios, mit einer geografischen Präsenz in mehr als 100 Ländern und als Anbieter für alle Unternehmen vom Kleinbetrieb bis hin zum Großkonzern.”
April 16, 2012, New York Times by Tanzina Vega
Despite that hurdle, the business software company SAP will announce a new global advertising campaign this week called “Run Like Never Before” intended to reach not just high-level executives and I.T. managers, their usual customers, but small and midsize businesses, and maybe even a stray consumer. “It is recognizing that I.T. isn’t the purchaser of all the products that we sell,” said Jonathan Becher, the chief marketing officer at SAP. The campaign was created by Ogilvy & Mather, part of WPP.
April 11, 2012, Forbes.com by Haydn Shaughnessy
How do companies create a social business? The answer to that question is defining the future of software giant SAP. I caught up with Mark Yolton Senior Vice President for Communities and Social Media at SAP to discuss it. Mark is naturally very bullish about SAP’s capability to create a social business. My view on this? 1. The reservations he expresses about scaling social are the crux of the challenge. 2. I believe SAP has to be more radical about change if it is to help its customers, particularly around the new social value system.
April 11, 2012, ASUGNews.com by Thomas Wailgum
Newsflash to SAP customers: That German enterprise applications vendor you thought you knew is now attempting to re-invent itself on a grand scale and global stage. (Think: Madonna exiting the 1980s as musical tastes are changing from synthesizers and big hair to Seattle grunge and dirty hair.) SAP’s degree of difficulty is a bit more complex than Madge’s, however. Yesterday’s hyped-up news conference was all about proclamations and plans for SAP’s database and mobility plays, two fledgling areas in which SAP has struggled to foment iPad-like customer enthusiasm.
April 10, 2012, ZDNet by Rachel King
SAP unveiled its immediate and long-term plans for HANA and Sybase, demonstrating how the business management software provider aims to become a leading database vendor.
April 6, 2012, The Economic Times by Preethi Chamikutty
Jonathan D Becher has simplified technology. As chief marketing officer of euro 14.23 billion company SAP, Jonathan D Becher is the man behind the gradual transformation of an enterprise-only brand into a global-household name. Becher was at the forefront of setting up the social media interface for SAP, and today the SAP community network is 2.5-million strong in a little over a year of being setup.
April 5, 2012, gulfnews.com by Scott Shuey
Jonathan Becher, Chief Marketing Officer of SAP, says that while they have not integrated the popular social networks directly into their software, they did try to integrate the fundamentals of Twitter — ideal for broadcasting information — and Facebook — for organising groups — into their offerings.