August 2013, SAP.com
Video of Jonathan Becher at SAP Partner Summit
Events & Media Archive | 2013
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Budgeting for 2014: Technology, content and social to be top spending areas
August 19, 2013, BtoB Online by Kate Maddox
As b2b marketers begin their budgeting process for 2014, they say the top areas where they’ll increase spending are marketing automation technology, content marketing, social media and mobile.
“There are three areas at the topic level we’ll be investing in: strategic marketing, local or country marketing, and marketing efficiency,” said Jonathan Becher, CMO at software company SAP.
SAP CMO: ‘Digital is Dead’ (And Mobile Is, Too): Mobile Roundtable (Pt 1)
August 13, 2012, Rick Mathieson: GENWOW.com by Rick Mathieson
Bay Area employment owes much to companies based elsewhere
August 9, 2013, Mercury News by Steve Johnson
…Nonetheless, nearly two dozen businesses headquartered outside the Bay Area agreed to disclose some facts about their local tech operations, many of which have been built up by buying other businesses here. Their work forces alone, which total nearly 47,000 people, provide a partial picture of the massive impact such companies are having on the region, as they try to soak up some of Silicon Valley’s tech magic.
One example is software giant SAP of Walldorf, Germany. It already has more than 3,500 Bay Area employees, mostly in Palo Alto. But “over the next five years, I think you’ll see a significant increase in the valley,” said spokesman Jonathan Becher. “We are essentially planting our flag and saying ‘we are here.'”
SAP’s Brand, Product Lines and Channel Partners- Reconciliation Needed
August 8, 2013, Enterprise Irregulars by Brian Sommer
I attended SAP’s Channel Partner Summit in Miami last week. While I generally applaud (and welcome) Jonathan Becher’s (SAP’s CMO) decision to reposition SAP’s brand, I believe some bigger issues have yet to be reconciled or subdued. These issues impact SAP’s channel partners, the company itself and its customers.
SAP outlines plans for Hybris, push into ‘omni-commerce’
August 6, 2013, Good Gear Guide by Chris Kanaracus
Today, consumers are “crowd-sourcing their decision-making,” said SAP chief marketing and communication officer Jonathan Becher. More than half of customers change their minds about buying a product after reading a negative review online, he added.
“What does this mean for companies?” Becher said. “What does it mean for brands? It means we have to listen and respond to a whole host of digital signals. We have to change our mindset from controlling customer relationships and automating them, to thinking about how to provide that holistic experience.”
6 Ways Numbers Can Lie To Us
August 6, 2013, Forbes by Christopher Kim
…Correlation, not causation
Description: Such figures state that Variable A causes Variable B, when in fact they are merely correlated.
Example from daily life: Taken from SAP CMO Jonathan Becher’s recent blog on this topic: When male college students wake up with a headache, a large percentage of the time they are still wearing their shoes. Does sleeping with your shoes on really cause headaches? Of course not, they are only correlated. You could play this game all day long.
SAP outlines plans for Hybris, push into ‘omni-commerce’
August 6, 2013 by PC World
Today, consumers are “crowd-sourcing their decision-making,” said SAP chief marketing and communication officer Jonathan Becher. More than half of customers change their minds about buying a product after reading a negative review online, he added.
“What does this mean for companies?” Becher said. “What does it mean for brands? It means we have to listen and respond to a whole host of digital signals. We have to change our mindset from controlling customer relationships and automating them, to thinking about how to provide that holistic experience.”
The 18 Best Marketing Posts by LinkedIn Influencers
July 31, 2013, Kapost by Anne Murphy
3. For the Modern Marketer, Hearing (Market) Voices Is a Good Thing
By Jonathan Becher, Chief Marketing Officer at SAP
“Today, companies must also capture the strategies and viewpoints of everyone who is not a customer: prospects, business partners, competitors, economists, trendsetters, and anyone else who may influence their business or industry.”
Marketing 2013: Reach the right influencers, avoid the echo chamber
July 24, 2013, ZD Net by Michael Krigsman
During a candid conversation with SAP’s Chief Marketing Officer, Jonathan Becher, we discussed the growing importance of digital influence as a significant mechanism to identify and engage potential customers.