July 24, 2013, VoiceAmerica Radio

Today’s buzz: CMO. Who’s calling your marketing shots today – your MBA’ed CMO or hyper-vocal/social/mobile customers? A pop quiz to help you answer. Is your CMO (a) listening and responding to social sentiment? (b) a champion of memorable experiences with your legions of brand-owners? (c) using analytics to pull signals from your big and small data? Pencils down. Before deciding whether to hug your CMO or post their job, listen to the experts: Jonathan Becher, SAP: “Not everything that can be counted counts, and not everything that counts can be counted.” (Albert Einstein or William Bruce Cameron, “Informal Sociology”) Steve Carlotti, Cambridge Group, “Listening and reacting is what is required today, and that’s a lot harder than the planning and acting that was required yesterday.” Allen Bonde, Digital Clarity: “In B2B, it’s critical for CMOs to emphasize thought leadership and selling big ideas versus simply selling products.” Join us for The New CMO in the Age of Customer Experience.

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July 17, 2013, Venues Today by Matthew Coller

SAP has taken over Hewlett-Packard’s sponsorship of the venue, which hosts the NHL’s San Jose Sharks.

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July 16, 2013, KLIV-AM Radio San Francisco

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July 10, 2013, CBS Local by Mike Colgan

About 3,000 SAP employees participated in different aspects of the rechristening of the former HP Pavilion, said the company’schief marketing officer, Jonathan Becher.

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July 10, 2013, San Jose by Tim Reynolds

In many ways, Tuesday’s ceremony was a standard corporate pep rally, leaving aside the thundersticks and person walking around in a furry shark costume.  SAP executives Bill McDermott and Jonathan Becher, joined by San Jose Mayor Chuck Reed, touted the newly renamed SAP Center—or, some might say, The Arena Formerly Known as HP Pavilion—and its potential to improve the company’s profile in Silicon Valley.

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July 9, 2013, Examiner by Al Schnoor

Dignitaries attending the event were Dr. Hasso Plattner, Chairman and Co-founder of SAP, and majority owner of the San Jose Sharks, Chuck Reed, Mayor of the City of San Jose, Bill McDermott, Co-CEO at SAP, Jonathan Becher, CMO at SAP and John Tortora, COO of Sharks Sports & Entertainment.

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July 3, 2013, Huffington Post by Vala Afshar

I recently had the opportunity to interview one of the most social CMOs in the world,Jonathan Becher, the Chief Marketing Officer of SAP, arguably one of the most social enterprises in the world. As CMO, Becher used to sum up his role as “brand to demand”, but since he has recently been given the additional title of Chief Communications Officer he is changing the definition of his role to “voice to choice”.

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June 19, 2013, Fast Company by Jessica Hullinger

“I usually hike, read a book, talk with friends.  One day recharges me and feels like a two-week vacation.” -Jonathan D. Becher, chief marketing officer at SAP

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June 15, 2013, Niners Nation by David Fucillo

In the video above, 49ers CEO Jed York and President Gideon Yu joined SAP’s Chief Marketing Officer Jonathan Becher and Senior VP Barbara Holzapfel to discuss the 49ers use of technology within their scouting and personnel departments, and also in the new Santa Clara stadium. The video is lengthy, running 1 hour and 21 minutes, but it is a fascinating discussion of how the 49ers use technology. If you don’t want to watch the whole thing, I’ll point some of the segments that most intrigued me.

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June 13, 2013, Silicon Valley Business Journal by Preeti Upadhyaya 

Notice how Facebook employees keep jumping over to the San Francisco 49ers? The pro football team has swiped four former Facebookers for the team’s top ranks.

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