June 13, 2013, Silicon Valley Business Journal by Lauren Hepler
To hear San Francisco 49ers CEO Jed York tell it, technophiles and technophobes alike should be pleased the team is beefing up its tech operations.
Events & Media Archive | 2013
Browse by Year:
SAP’s New Game Plan: Combining Big-Data Analytics and Big-Time Sports
June 11, 2013, ASUG News by Craig Powers
“Sports is a good metaphor to sell to [the SMEs],” says SAP CMO Jonathan Becher.” He says that sports coaches are similar to small business owners: They’ve been successful in the past going with their gut and are reticent to trust analytics. It’s even more difficult for the business owner, who has to make a significant financial investment to reap the rewards of analytics.
Boarding pass
Jun 6, 2013 Marketing Week by Steve Hemsley
Among the senior CMOs fighting marketing’s corner in the B2B and the B2C arena is Jonathan Becher, CMO at business management software company SAP. Becher is not yet a board member but he is invited to board meetings where discussions increasingly focus on how marketing can position SAP in the future and what that future will look like.
B2B Is Dead, Long Live B2B
May 15, 2013, Fast Company by Drew Neisser
Okay, enough with the fairy tale, but here’s the truth: Long synonymous with “better to bore” communications, B2B marketing is in the process of being reborn. Leading this rebirth is a new generation of marketers like Jonathan Becher of SAP and Trip Hunter of Fusion-io, who are overturning conventional wisdom and establishing four new B2B marketing decrees that just might stand for years to come.
5 Mindset Shifts Marketing Leaders Must Make
May 7, 2013, Business2Community by Michael Brenner
We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Jonathan Becher of SAP nailed it with his pithy insight: “Glass buildings don’t buy software, people do.” Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content, in their vernacular, and in a timely manner is common to both B2B and B2C. David Newberry (davidnewbs“>@davidnewbs) of Pitney Bowes reasoned that: “The widespread availability of information means that all buyers are more informed than ever before.”
SAP hires Clarke, integrates marketing and comms
May 7, 2013, PRWeek by Brittaney Kiefer
Clarke will join SAP in June and report to CMO Jonathan Becher, according to an internal memo seen by PRWeek. Becher took the helm of SAP’s newly combined marketing and global communications unit on May 1 and “will lead a dedicated integration team in defining the new organization,” the memo said.
Sapphire Now 2013: What Will Define SAP This Year?
May 2, 2013, ASUG News by Thomas Wailgum
“Bill and Jim’s revitalized vision for SAP was that message in 2010. HANA was 2011’s big story. SuccessFactors and cloud (and more HANA, of course) were last year’s belles of the ball. SAP CMO Jonathan Becher promises it will be no different this year, though right now he’s not telling exactly what that “new new thing” will be. “There will be some fundamental announcements around who SAP is and where we are headed,” is what Becher will say on the topic.”
The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
Apr 29, 2013, Business2Community by Michael Brenner
“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”
Those are the words SAP Chief Marketing Officer Jonathan Becher (@jbecher) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
Unplugged: SAP tech tools gave 49ers’ scouting edge
Apr 29, 2013, USA Today by Mark Veverka
“At the center of the Niner’s re-invention is SAP, the Germany-based enterprise software giant that knows a thing or two about re-invention itself. The Niners are one of SAP’s initial customers of the company’s burgeoning sports business practice, which is applying three of the biggest trends in technology to sports: big data, cloud computing and mobility. CEO York “totally gets it,” says SAP co-CEO Bill McDermott.”
The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
Apr 25, 2013, B2B Marketing Insider by Michael Brenner
“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”
Those are the words SAP Chief Marketing Officer Jonathan Becher (@jbecher) used to open his keynote presentation to the CMO Clubduring their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.