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Apr 19, 2013, Business Innovation from SAP by Michael Brenner
“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”
“Those are the words SAP Chief Marketing Officer Jonathan Becher (@jbecher) used to open his keynote presentation tothe CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.”
Apr 16, 2013, TheCMOClub.com by Drew Neisser
B2B Brands Need to Act More Like B2C Brands
Jonathan Becher of SAP provided a rousing post-lunch keynote entitled “The Future of Marketing,” during which he made the case that the differences between B2B and B2C marketing are “evaporating.” Based on his transformative efforts at SAP, it is easy to see why he believes this and why marketers on either side of the fence should take note. By getting the mindset inside of SAP to change, Becher has been able to move marketing from an order taker for sales to a genuine business driver.
Apr 9, 2013, FierceCMO by Tequia Burt
Move beyond “likes” to loyalty. In the report, Jonathan Becher, CMO at SAP, advised that the best way to engage customers was to keep the conversation going, rather than just pitching a product to land a sale
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Apr 4, 2013, Business Innovation from SAP by Lindsey Nelson
Apr 3, 2013, JC Marketing Communications by Lindsay Stadalnik
Jonathan Becher, SAP’s CMO, reveals his beliefs that the main differences in marketing compared to twenty years ago are the massive amounts of available data, re-framing marketing’s approach across multiple platforms, and engaging with customers in a different way. Through social media, Becher focuses less on talking to customers, and now focuses on creating a conversation with them. Not caring about his number of Twitter followers or Facebook likes, he strives to create dialogues with customers. He wants customers to know that he can help solve their business issues, not just sell them software.
Apr 1, 2013, Hallpass Media
Computer industry veteran Jonathan Becher joined SAP in 2007, when the company acquired Pilot Software. He’s been chief marketing officer at SAP since April 2011, during which time the company has increased its sports marketing spend dramatically. Since technology integration with sports is one of the paramount topics across the industry, SAP’s interest in sports should continue to grow. – See more at: http://hallpassnetwork.com/2013/04/plugged-in-jonathan-becher-cmo-sap/#sthash.3mcYv1Xh.dpuf
Apr 1, 2013, Sports Business Daily
Computer industry veteran Jonathan Becher joined SAP in 2007, when the company acquired Pilot Software. He’s been chief marketing officer at SAP since April 2011, during which time the company has increased its sports marketing spend dramatically. Since technology integration with sports is one of the paramount topics across the industry, SAP’s interest in sports should continue to grow.
Mar 29, 2013, Business Insider
SAP’s CMO Jonathan Becher recently took the time to share his thoughts with us on the future of marketing — including what customer engagement really means, what companies do wrong with social media, and whether or not banner ads are dead. As a bonus, the longtime Duke fan tells us which team he picks to win it all in the NCAA men’s basketball tournament.
Mar 28, 2013, Business2Community by Matt de Caussin
1. Jonathan Becher – Chief Marketing Officer at SAP
In his latest post, Jonathan Becher says that hearing voices is a good thing for the modern marketer because they need to hear not only the voices of their consumers, but also develop a keen ear for the voice of the market. Whether you hear voices or not, we think that Jonathan is one voice that you should be hearing.
Mar 14, 2013, Business2Community.com by Ted Sapountzis
“Buildings don’t buy from buildings, people buy products from people, and so marketers need to focus on people, not B’s or C’s.” Jonathan Becher, Chief Marketing Officer, SAP