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Mar 6, 2013, Business Innovation from SAP by Michael Brenner
After seeing the report, I reached out to SAP’s CMO, Jonathan Becher (@jbecher) who is leading the marketing transformation effort here at SAP. Jonathan also speaks and writes quite a bit about the need for marketing transformation. Jonathan agreed with the main points of the report but added “the one thing that might be missing is Culture. You know I believe Culture eats strategy.”
Feb 27, 2013, Business 2 Community by Elizabeth Gaines
Jonathan Becher of SAP heads the list of the Top 20 Social CMOs of Fortune 250 companies. Learn what sets these leaders apart from their peers.
(Feb 25, 2013, The Huffington Post by Vala Afshar)
Feb 14, 2013, New York Times by Howard Beck
T
he engine, powered by SAP’s HANA platform, can process 4.5 quadrillion combinations of data, said Ken DeGennaro, the league’s vice president for information technology. The options go way beyond points per game and rebounding averages.
February 13, 2012, JonERP.com by Jon Reed
In this informal discussion shot in Palo Alto, Jon Reed of http://www.JonERP.com talks with Jonathan Becher, Chief Marketing Officer, SAP, about the “new rules of marketing” and how this impacts not only software vendors but consumers. The guys talk about the impact of personalization, the limitations of a Klout-oriented view of Influence, and how a “pull” approach to marketing creates new challenges for all companies, SAP included.
Feb 11 2013, ZDNet by Paul Greenberg
They finally had (have)a dynamic Chief Marketing Officer (CMO) in Jonathan Becher who is not only an excellent strategic marketing guy but a great spokesperson for the company
Feb 2013, SAP Forum
Jonathan Becher’s presentation for the SAP Forum Mexico
Jan 29 2013, SFGate by Caleb Garling
SAP, the German business software giant with U.S. headquarters in Palo Alto and a founding partner in the 49ers’ Santa Clara stadium, also will send a bevy of executives to the game. Its software will power much of the event’s digital operations, a powerful way to show off to customers, says chief marketing officer Jonathan Becher.
