Published February 1, 2014 by Forbes

By Jennifer Rooney

NFL sponsor SAP has been a fixture on Super Bowl Boulevard in Times Square this week, just as it’s a fixture at MetLife Stadium in East Rutherford, NJ, as one of four anchor tenants. The software and analytics company has embraced sports as a context for showcasing its traditional business-to-business brand; it uses its technology to enhance the fan experience. “We’re showing people that [as we are] doing this in sports, now they can do this in business as well,” said CMO Jonathan Becher.

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Published February 1, 2014 by CCTV

Jonathan Becher discusses SAP’s sponsorship of the NFL on China Network Television.

 
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Published on Jan 31, 2014

SAP and GENYOUth announce a partnership to encourage health and entrepreneurship in kids across America. With 78,000 schools and 38 million young people, GENYOUth’s “Fuel Up to Play 60” is the largest in-school health and wellness program in the U.S. SAP has pleged $3 million to the NFL flagship program. SAP CMO Jonathan Becher and Alexis Glick, CEO GENYOUth, share the news on CNN’s morning show “New Day” with reporter Nischelle Turner.

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January 27, 2014 by the Wall Street Journal

SAP brings technology and big data to NFL fans at Super Bowl Blvd. in New York’s Times Square this week. Jonathan Becher, SAP chief marketing officer, discusses.

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January 17, 2014 by Campaign Asia-Pacific

GLOBAL – Jonathan Becher, global CMO of business-software giant SAP, talks with Campaign Asia-Pacific about the use and misuse of social media, his approach to marketing in Asia and how the company makes sure IT and marketing are on the same page.

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January 15, 2014 by Bloomberg

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January 14, 2014 by Purematter

In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to CMO, and how the division of his public and private time makes him a better thinker and marketer.

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January 14, 2014 by Bryan Kramer

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January 8, 2014 by the American Marketing Association

Marketers will be competing for more and more accurate consumer data in the next decade, and those who don’t figure out how to create the clearest picture of a brand’s target audience will be left behind. Jonathan Becher, CMO of Walldorf, Germany-based enterprise software company SAP AG, which creates products for CRM, business intelligence and content management, spoke with Marketing News Exclusives about what the field and practice of marketing will look like in 2024, when Big Data will play an even bigger role in the art of reaching the consumer at the right time and the right place.

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January 6, 2014 SAP

Watch SAP’s CMO Jonathan Becher as he presents about the art of marketing at the SAP & Brand Innovators Big Data Event.

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