Events & Media Archive | 2015

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Tea for Two: Jonathan Becher

sap-logoPublished March 17, 2015 by SAP

“Tea for Two” is a series of conversations between SAP Senior Correspondent Paul Taylor and different technology and business leaders at SAP.

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100 Business, Technology, and Leadership Lessons

Capture 6Published March 12, 2015 by Huffington Post

On March 8, 2013, Michael Krigsman and I launched a weekly video series called CXO-Talk. The goal was to connect our network and share wisdom from the most innovative and thoughtful business leaders in the world.

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Past Marketing Successes Won’t Pave the Way Forward

Published MarchD&B by Dun & Bradstreet

What got us here won’t get us where we need to go. Some say that content is king; others that Big Data and analytics rule. Some focus on technology like mobile or micro-targeting; others claim that authenticity and community-generated creative is the way to go.

As the Chief Digital Officer at SAP, the world’s leading provider of enterprise software and services, Jonathan Becher is responsible for leading his team through a time of fundamental change. Becher, SAP’s former CMO, sits at the intersection of data science, technology and content — helping customers reach their customers faster. I set up some time with Becher to get his thoughts on the marketing landscape’s biggest trends.

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Hacking Weekend Sports: Sharks sell, sell, sell — and start winning

Silicon Valley JournalPublished March by Silicon Valley Business Journal

Although the San Jose Sharks were expected to move some hockey players toward the end of the season, seeing some teammates leave seems to have lit a fire under those who remained.

S.J. Sharkie, the San Jose Sharks’ mascot, has an opportunity to whip up fan fervor this weekend to cheer the team toward a possible Wild Card playoff spot. Here, Sharkie took the stage at the SAP Center in 2013 with Jonathan Becher, who is now the head of SAP Digital.

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SAP Thinks Its SAP S/4HANA Launch Is As Big A Deal As Man Walking On The Moon

Capture 1Published  by Tech Week Europe
SAP has released SAP Business Suite 4 SAP HANA (SAP S/4HANA), the next-generation business suite aimed at helping customers run ‘simple’.


During the announcement, SAP’s head of digital, Jonathan Becher, tweeted: “On Feb 3 1966, Luna 9 spacecraft became first to have controlled landing on the Moon. We think our #SAP news today is just as big.”

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Label Me Smitten: New Book Explores Draw of Bottle Aesthetics

Capture 7Published January 14, 2015 by Snooth

Wine consumers really do judge a book by its cover, and wineries know it.

This past week Forbes critic Jonathan Becher reviewed 99 Bottles of Wine: The Making of the Contemporary Wine Label by David Schuemann, whose company designs labels for wineries.

 

“A carefully crafted label can make us think the bottle is way more expensive than it is, and it can boost our enjoyment of the wine,” Schuemann told Becher.

 

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