Events & Media Archive | 2016

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How Three Digital Leaders Overcame Resistance To Change

Published May 20, 2016 by TechTarget

Digital leaders at CBS, IBM and SAP point to culture as one of the biggest digital transformation hurdles. Here’s how they prevailed.

The hardest part of digital transformation for the chief digital officer at SAP SE isn’t business process changes or new technology or even talent acquisition. “To me, the single hardest part has been changing the mindset,” Jonathan Becher said.

Click here to read the full article.

SAP’s Digital Consumer Insight – A Monster

Published May 19, 2016 by Dennis Howlett, Diginomica

Summary: SAP has found something truly original and exciting. Real time data that can add genuine business value.

A couple of weeks ago, I met wth Jonathan Becher, chief digital officer SAP at the company’s Palo Alto offices. Among other things, he showed me a preview of SAP’s Consumer Digital Insight. When I first saw this demonstrated, I had one of those rare jaw dropping moments. I realized that SAP is onto something really BIG. It doesn’t happen often. In fact almost never.

In conversation with Becher, it turns out that business of any size are finding value in the service. He said that one of the first businesses to try the service was a hair salon. Who would have thought? There is always the question of whether the data is truly anonymized. According to Becher, SAP cannot see any personal data. Then there is the question of whether the data is representative. Again, according to Becher, the company has had the statistical validity of results independently verified and, if in a particular instance, there isn’t enough data then it returns ‘no result’ and the data buyer pays nothing.

Click here to read the full article.

​SAP To Deliver Data-as-a-Service With Sybase 365

Published May 19, 2016 by ZDNet.com

SAP is entering the data business with the launch of SAP Digital Consumer Insight that will rely on insight collected from the company’s Sybase 365 arm. SAP may be known as software company, a platform company, or a as a services company, but now the German business application powerhouse wants to be known as a data business, too.

SAP chief digital officer Jonathan Becher has confirmed the company is entering the data business, saying it should be no surprise to the market given that 76 percent of the world’s transaction touches an SAP system and therefore gives it access to a lot of data. “Given the ridiculous amount of technology we have for data such as HANA and Sybase technology, we have some unnatural advantages. So, we are getting into the data business but in a very consumer like way,” he said.

Click here to read the full article.

SAP’s New Big Data Service Can Give You A Big Shortcut To The Mother Lode Of Customer Insights

Published May 19, 2016 by TechRepublic

SAP unveiled its first ever data-as-a-service offering Thursday, at the 28th annual SAPPHIRE NOW conference in Orlando, Florida. The service, SAP Digital Consumer Insight, allows customers to purchase readymade big data customer insights from data collected and aggregated by Sybase 365.

“SAP Digital Consumer Insight allows businesses of every size to benefit from knowing more about consumers at a given location. The insights will allow them to improve their products and services, run better marketing campaigns, scout locations for expansion and even learn more about competitors,” said Jonathan Becher, chief digital officer and head of SAP Digital.

Click here to read the full article.

SAP Launches New Data Offering Of SAP Digital Consumer Insight

Published May 19, 2016 by Benzinga

SAP disclosed that it launched SAP Digital Consumer Insight data service, its first data-as-a-service offering. According to the company, it delivers insights that can be purchased affordably and easily. The software firm made the announcement at the 28th annual SAPPHIRE NOW conference.

The company’s Chief Digital Officer and Head of Digital, Jonathan Becher, said, “A wealth of information is available about consumer behavior online but, until now, it was impractical for businesses to get similar information about consumer behavior at physical locations. SAP Digital Consumer Insight allows businesses of every size to benefit from knowing more about consumers at a given location. The insights will allow them to improve their products and services, run better marketing campaigns, scout locations for expansion and even learn more about competitors.”

Click here to read the full article.

Making The Customer Central To Digital Experience

Video interview of Jonathan Becher, published May 17, 2016 by The Guardian

Customer experience in a key source of competitive differentiation in the digital economy. As new competitors and business models change an industry, established companies can adopt customer experience as a primary source of differentiation in the market. Because digital transformation goes beyond technology and product development into business model change, customer experience must play a central role for every digital business.

In this video from CXOtalk, Jonathan Becher, chief digital officer of SAP, discusses the importance of customer experience in more detail.

Click here to watch the video.

Making Culture Change Central To Digital Transformation

Video interview of Jonathan Becher, Published May 17, 2016 by The Guardian

When transitioning to a digital business, culture is at least as important as business processes and technology. For many organisations, culture shifts are among the most difficult aspects of undertaking digital transformation. For this reason, we must pay special attention to aligning the organisation around key goals and principles associated with the change. Among these goals is the need to embrace experimentation to find better ways to achieve goals more quickly than in the past.

Jonathan Becher of SAP discusses the ideas of culture change and digital transformation with CXOtalk.

Click here to view the video.

Surviving As A Company Despite Digital Disruption

Published May 4, 2016 by americaeconomia.com (Chile)

When talking to executives of technology giants, most point out that technological disruptions are a reality. During SAP’s Business One Innovation Summit in Orlando, americaeconomia.com interviewed Jonathan Becher, Chief Digital Officer at SAP.

Commented Becher: “Things will change, the question is whether we’re going to wait for the changes or be part of them.” According to Becher, one of the essential factors, next to adapting your business model, is improving user experience. Thus, the main factors of technological innovation will catch the user and, as a result, change the way money can be generated via customers.

Clieck here to read the full article (oiginal in Spanish)

 

Even in SMBs, Digital Transformation Needs to Extend to the Entire Enterprise

examinerPublished May 2, 2016 by Examiner.com

Most think of a digital transformation as the province of the IT department, or in a small business, the person in charge of the computers. But at last week’s SAP Business One Innovation Summit, held in Orlando, Fla., [it was highlighted that] the digital transformation needs to touch every facet of the business.

As Jonathan Becher, Chief Digital Officer at SAP, said in his keynote address at the summit, digital is attached to everything in the business, from the business model to the customer experience. Most companies can’t compete on price, so they add services. Those that truly are transforming change their business model. Becher cited the music industry’s shift from an album-centric sales model to a song-centric model, and lately, with the advent of services like Spotify, a subscription-based model. Relevant to the audience of SAP implementation partners, who are seeing SAP offer its flagship SMB product, Business One, on a subscription basis, the attendees were then challenged to rethink how they create value.

Click here to read the full article.

SAP Software Via The Web And Credit Card

Published April 7, 2016 by CloudComputing-Insider (Germany)cloudcomputing logo

The SAP Store is becoming more global: by the end of the year, individuals, start-ups and SMEs from 100 countries (currently 32) will be able to acquire business software there. The store already boasts 1.3 million visitors who have placed more than 10,000 orders. Beyond free-of-charge test versions, the store also offers programs that can easily be expanded via in-app payments. The current offer includes SAP Digital CRM, SAP Lumira (Standard), user-based packages for the SAP HANA Cloud Platform, and E-Learning Offers of the SAP Learning Hub. With PayPal, users at the SAP Store can also acquire partner offers.

Jonathan Becher, Chief Digital Officer at SAP, commented: “We at SAP are changing because the expectations of our clients are changing as well. By this I also mean clients who are not traditionally amongst our core customers – individuals, start-ups, small and medium-sized firms, as well as individual divisions at large firms.”

Click here to read the full article. (original in German)