Published May 6, 2015

Published May 6, 2015 by COMPUTERWORLD

It’s simple for consumers to get apps whenever the mood strikes them, but in enterprises it’s typically a different story. Borrowing a page from successful consumer app stores, SAP has launched SAP Store, hoping to make software purchases just as easy on the business side.

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“You can go from ‘I want to buy it’ to ‘I’m live on it’ in 15 minutes,” said Jonathan Becher, SAP’s chief digital officer.

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Published May 5, 2015 by Diginomica

Today, SAP announced its first digital for customer engagement (DCE) application, available on 30-day free trial but then costing $29/user/month. There is a SAPPHIRE NOW 2015 discount of 15% available on that figure.

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We will see but in the meantime we have video to produce from a conversation with Jonathan Becher who leads that team and later in the week, one of the people who has been architecting this solution the last couple of years.

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Published April 21, 2015 by SAP Community Network

If you’re looking to round out your agenda for this year’s SAPPHIRE NOW and ASUG Annual conference, look no further. Here are five “can’t-miss” experiences designed to help your business run simple.

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SAP Digital makes its debut at SAPPHIRE NOW – including demos of the first apps with “digital native” characteristics. “You want it now, you buy it now, you use it now,” says Jonathan Becher, Chief Digital Offer. “How simple is that?”

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Published April 1, 2015 by Palo Alto Pulse

The “brave the shave’ event held recently at SAP in Palo Alto had a festive air, with music and balloons and laughter, but the money raised that night is aimed at a very serious issue: childhood cancer. For SAP Vice  President Rob Glickman, it’s a cause that he has come to know all too well.

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Jonathan Becher, Chief Digital Officer of SAP, along with Rob Glickman, served as emcees and kept the excitement alive all night.

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Published March 31, 2015 by SAP Community Network

Like a deadly disease or a lethal virus, IT complexity knows no size or geographic boundaries. It doesn’t seem to matter whether a company is big or small, based in New York or Rio de Janeiro, focused on local markets or global customers, the problem is the same.

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Their comments echo those of Jonathan Becher, SAP’s Chief Digital Officer, who, delivered a keynote address to company leaders in Brazil earlier this month. “Complexity is a corporate cancer killing innovation,“ he said and added, “to run simple you have to remove layers and layers of technology that have built up over the years” and start over.

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Published March 19, 2015 by Social Media Today

A multinational enterprise solutions company, SAP’s products and services are constantly evolving by necessity and resoluteness. To keep pace with business operations as well as the latest trends in big data, SAP’s marketing team must also break fresh ground.

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Many companies have noticed that change is on its way; however, Becher differentiates himself and his team by dismissing slow implementation. “Incremental changes will not be sufficient,” he says. “We need to innovate the discipline of marketing.”

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Published March 17, 2015 by SAP

“Tea for Two” is a series of conversations between SAP Senior Correspondent Paul Taylor and different technology and business leaders at SAP.

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Published March 12, 2015 by Huffington Post

On March 8, 2013, Michael Krigsman and I launched a weekly video series called CXO-Talk. The goal was to connect our network and share wisdom from the most innovative and thoughtful business leaders in the world.

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Published March 11, 2015 by Dun & Bradstreet

What got us here won’t get us where we need to go. Some say that content is king; others that Big Data and analytics rule. Some focus on technology like mobile or micro-targeting; others claim that authenticity and community-generated creative is the way to go.

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As the Chief Digital Officer at SAP, the world’s leading provider of enterprise software and services, Jonathan Becher is responsible for leading his team through a time of fundamental change. Becher, SAP’s former CMO, sits at the intersection of data science, technology and content — helping customers reach their customers faster. I set up some time with Becher to get his thoughts on the marketing landscape’s biggest trends.

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