Published February 19, 2014 by M-Prize

A Maverick Hangout with Gary Hamel and Jonathan Becher

When it comes to building management and business models that are fit for the 21st century, one of the fundamental challenges is developing organizations that are capable of discovering, nurturing, aggregating, and appropriately rewarding contributions from employees, customers, suppliers, and other stakeholders across boundaries.

Today, employees are enlivened by unprecedented levels of openness, autonomy, participation, and flexibility. At the same time, customers have become more active (and powerful) contributors, collaborators, critics and evangelists. In some cases, customers or “users” are the company. The most vibrant companies are re-imagining their boundaries to connect with a web of partners and stakeholders and facilitate new forms of social production.

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Published February 6, 2014 by IT Business Edge

By Loraine Lawson

Here’s a humbling prediction for IT: By 2018, the CMO’s IT budget could “outstrip” the CIO’s budget, according to Gartner.

And that’s fine with CMOs, who now see marketing as the natural home for Big Data projects, according to a recent Harvard Business Review Blog post written by Jesko Perrey and Matt Ariker of McKinsey & Company.

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SAP addresses that communication gap by assigning a Business Information Officer (BIO) for each business unit, including SAP Marketing, according to SAP CMO Jonathan Becher.

“The BIO must understand and translate business strategy into an IT enterprise architecture strategy and help guide technology investments,” Becher is quoted as saying.

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Published February 4, 2014 by the Harvard Business Review

By Jesko Perrey and Matt Ariker

In all this table-pounding is a central truth in today’s Big Data world: both the CMO and CIO are on the hook for turning all that data into above-market growth. Call it a shotgun marriage, but it’s one that CMOs and CIOs both need to make work―especially given that worldwide, data is growing at 40 percent per year. To do that, both executives will need to change how they work―and how they work together.

“Most CMOs have woken up to the fact that technology is fundamentally changing what marketers do and we can’t treat IT like a back-office function,” says Jonathan Becher, CMO of SAP. “The CIO is becoming a strategic partner that is crucial to developing and executing marketing strategy.”

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Published February 1, 2014 by Forbes

By Jennifer Rooney

NFL sponsor SAP has been a fixture on Super Bowl Boulevard in Times Square this week, just as it’s a fixture at MetLife Stadium in East Rutherford, NJ, as one of four anchor tenants. The software and analytics company has embraced sports as a context for showcasing its traditional business-to-business brand; it uses its technology to enhance the fan experience. “We’re showing people that [as we are] doing this in sports, now they can do this in business as well,” said CMO Jonathan Becher.

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Published February 1, 2014 by CCTV

Jonathan Becher discusses SAP’s sponsorship of the NFL on China Network Television.

 
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Published on Jan 31, 2014

SAP and GENYOUth announce a partnership to encourage health and entrepreneurship in kids across America. With 78,000 schools and 38 million young people, GENYOUth’s “Fuel Up to Play 60” is the largest in-school health and wellness program in the U.S. SAP has pleged $3 million to the NFL flagship program. SAP CMO Jonathan Becher and Alexis Glick, CEO GENYOUth, share the news on CNN’s morning show “New Day” with reporter Nischelle Turner.

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January 27, 2014 by the Wall Street Journal

SAP brings technology and big data to NFL fans at Super Bowl Blvd. in New York’s Times Square this week. Jonathan Becher, SAP chief marketing officer, discusses.

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January 17, 2014 by Campaign Asia-Pacific

GLOBAL – Jonathan Becher, global CMO of business-software giant SAP, talks with Campaign Asia-Pacific about the use and misuse of social media, his approach to marketing in Asia and how the company makes sure IT and marketing are on the same page.

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January 15, 2014 by Bloomberg

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January 14, 2014 by Purematter

In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage marketing within a 20 billion dollar organization. He also takes a look back at his career and reflects upon his rise to CMO, and how the division of his public and private time makes him a better thinker and marketer.

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