October 31, 2013 by SAP
#SAPRunsSAP Hangout w/ Jonathan Becher & Mike Golz
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CMO Redefined: Your CMO Career
October 30, 2013 by EgonZehnder
Successful CMOs need to be dynamic, experienced and daring, but what does it take to get here? Watch Dick Patton and Rory Finlay of Egon Zehnder interview some of the country’s top CMOs — Nintendo’s Executive Vice President of Sales and Marketing Scott Moffitt; Kraft Foods’ CMO Deanie Elsner; KidZania’s CMO Cammie Dunaway; and SAP’s CMO Jonathan Becher — talk about the experiences and skills that helped propel them into the CMO role — including taking chances, unconventional career paths and possessing non-traditional skill sets.
CMO Redefined: Who is Today’s CMO?
October 30, 2013 by EgonZehnder
The CMO role has drastically changed over the past 20 years, diverging along several different axes. Watch Dick Patton and Rory Finlay of Egon Zehnder interview SAP’s CMO Jonathan Becher and Kraft Foods’ CMO Deanie Elsner talk about how their roles have changed as a result of these divergences, who today’s CMOs are, and what skill sets and personality traits today’s great CMOs possess.
CMO Redefined: The Digital Landscape
October 30, 2013 by EgonZehnder
Software is eating the world. With digital and technological advances changing and continuing to change the marketing landscape, how do CMOs and marketing teams adjust to these changes? Watch Dick Patton and Rory Finlay of Egon Zehnder interview SAP’s CMO Jonathan Becher about how the landscape has splintered and what strategies marketers need to employ to be successful in this environment.
Jonathan Becher, CMO, SAP
October 30, 2013 by FierceCMO
For many years, SAP’s marketing primarily highlighted its relationship with big, successful companies. However, while people knew SAP was somehow linked to the success of these companies, most didn’t know exactly what SAP did for them. Becher knew this needed to change so he shifted SAP’s brand positioning and engagement to focus on people rather than companies.
15 B2B CMOs to Watch
October 30, 2013 by Fierce CMO
FierceCMO, with the help of several leading industry analysts and thought leaders, evaluated numerous individuals on their ability to transform their organizations to be customer-centric, revenue generators. And these 15 CMOs are the ones we think you should be watching.
BtoB’s Best Marketers
October 15, 2013 BtoB Marketing by Kate Maddox
Jonathan Becher, CMO at SAP, this year led the marketing group’s efforts to redefine how SAP communicates its positioning to the market.
“Over the past year, we have changed the way we talk about ourselves as a company,” he said. “It has always been “The best-run businesses run SAP.’ In the last year, the essence has shifted to not just “Businesses run SAP, but “Life runs SAP.’ ”
The World’s Most Influential CMOs
Oct. 3, 2013 Forbes by Jennifer Rooney
For the 2013 CMO Influence Study, research was expanded to include the top 500 companies from the Forbes Global 2000 list. Of those companies, 66 have CMOs who are engaged in influential conversations.
Evolving the Brand – Tumblr Post
October 1, 2013 Northwestern University
Jonathan Becher, chief marketing officer at SAP, shared these words of wisdom during his recent talk to members of the Kellogg Marketing Club as part of his Executive-in-Residence presentation titled “Evolving the Brand to the Individual.”
Evolving the brand
October 1, 2013 Northwestern University
When 75 percent of your job consists of global travel, the constant pace can wear down even the most energetic road warrior. So why did Jonathan Becher, the chief marketing officer (CMO) of global software giant SAP, feel so energized by his participation in Kellogg’s Executive in Residence program on September 25?