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July 3, 2013, Huffington Post by Vala Afshar
I recently had the opportunity to interview one of the most social CMOs in the world,Jonathan Becher, the Chief Marketing Officer of SAP, arguably one of the most social enterprises in the world. As CMO, Becher used to sum up his role as “brand to demand”, but since he has recently been given the additional title of Chief Communications Officer he is changing the definition of his role to “voice to choice”.
June 19, 2013, Fast Company by Jessica Hullinger
“I usually hike, read a book, talk with friends. One day recharges me and feels like a two-week vacation.” -Jonathan D. Becher, chief marketing officer at SAP
June 15, 2013, Niners Nation by David Fucillo
In the video above, 49ers CEO Jed York and President Gideon Yu joined SAP’s Chief Marketing Officer Jonathan Becher and Senior VP Barbara Holzapfel to discuss the 49ers use of technology within their scouting and personnel departments, and also in the new Santa Clara stadium. The video is lengthy, running 1 hour and 21 minutes, but it is a fascinating discussion of how the 49ers use technology. If you don’t want to watch the whole thing, I’ll point some of the segments that most intrigued me.
June 13, 2013, Silicon Valley Business Journal by Preeti Upadhyaya
Notice how Facebook employees keep jumping over to the San Francisco 49ers? The pro football team has swiped four former Facebookers for the team’s top ranks.
June 13, 2013, Silicon Valley Business Journal by Lauren Hepler
To hear San Francisco 49ers CEO Jed York tell it, technophiles and technophobes alike should be pleased the team is beefing up its tech operations.
June 11, 2013, ASUG News by Craig Powers
“Sports is a good metaphor to sell to [the SMEs],” says SAP CMO Jonathan Becher.” He says that sports coaches are similar to small business owners: They’ve been successful in the past going with their gut and are reticent to trust analytics. It’s even more difficult for the business owner, who has to make a significant financial investment to reap the rewards of analytics.
Jun 6, 2013 Marketing Week by Steve Hemsley
Among the senior CMOs fighting marketing’s corner in the B2B and the B2C arena is Jonathan Becher, CMO at business management software company SAP. Becher is not yet a board member but he is invited to board meetings where discussions increasingly focus on how marketing can position SAP in the future and what that future will look like.
May 15, 2013, Fast Company by Drew Neisser
Okay, enough with the fairy tale, but here’s the truth: Long synonymous with “better to bore” communications, B2B marketing is in the process of being reborn. Leading this rebirth is a new generation of marketers like Jonathan Becher of SAP and Trip Hunter of Fusion-io, who are overturning conventional wisdom and establishing four new B2B marketing decrees that just might stand for years to come.
May 7, 2013, Business2Community by Michael Brenner
We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Jonathan Becher of SAP nailed it with his pithy insight: “Glass buildings don’t buy software, people do.” Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content, in their vernacular, and in a timely manner is common to both B2B and B2C. David Newberry (davidnewbs“>@davidnewbs) of Pitney Bowes reasoned that: “The widespread availability of information means that all buyers are more informed than ever before.”
May 7, 2013, PRWeek by Brittaney Kiefer
Clarke will join SAP in June and report to CMO Jonathan Becher, according to an internal memo seen by PRWeek. Becher took the helm of SAP’s newly combined marketing and global communications unit on May 1 and “will lead a dedicated integration team in defining the new organization,” the memo said.
