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Mar 29, 2013, Business Insider
SAP’s CMO Jonathan Becher recently took the time to share his thoughts with us on the future of marketing — including what customer engagement really means, what companies do wrong with social media, and whether or not banner ads are dead. As a bonus, the longtime Duke fan tells us which team he picks to win it all in the NCAA men’s basketball tournament.
Mar 28, 2013, Business2Community by Matt de Caussin
1. Jonathan Becher – Chief Marketing Officer at SAP
In his latest post, Jonathan Becher says that hearing voices is a good thing for the modern marketer because they need to hear not only the voices of their consumers, but also develop a keen ear for the voice of the market. Whether you hear voices or not, we think that Jonathan is one voice that you should be hearing.
Mar 14, 2013, Business2Community.com by Ted Sapountzis
“Buildings don’t buy from buildings, people buy products from people, and so marketers need to focus on people, not B’s or C’s.” Jonathan Becher, Chief Marketing Officer, SAP
Mar 6, 2013, Business Innovation from SAP by Michael Brenner
After seeing the report, I reached out to SAP’s CMO, Jonathan Becher (@jbecher) who is leading the marketing transformation effort here at SAP. Jonathan also speaks and writes quite a bit about the need for marketing transformation. Jonathan agreed with the main points of the report but added “the one thing that might be missing is Culture. You know I believe Culture eats strategy.”
Feb 27, 2013, Business 2 Community by Elizabeth Gaines
Jonathan Becher of SAP heads the list of the Top 20 Social CMOs of Fortune 250 companies. Learn what sets these leaders apart from their peers.
(Feb 25, 2013, The Huffington Post by Vala Afshar)
Feb 14, 2013, New York Times by Howard Beck
T
he engine, powered by SAP’s HANA platform, can process 4.5 quadrillion combinations of data, said Ken DeGennaro, the league’s vice president for information technology. The options go way beyond points per game and rebounding averages.
February 13, 2012, JonERP.com by Jon Reed
In this informal discussion shot in Palo Alto, Jon Reed of http://www.JonERP.com talks with Jonathan Becher, Chief Marketing Officer, SAP, about the “new rules of marketing” and how this impacts not only software vendors but consumers. The guys talk about the impact of personalization, the limitations of a Klout-oriented view of Influence, and how a “pull” approach to marketing creates new challenges for all companies, SAP included.
Feb 11 2013, ZDNet by Paul Greenberg
They finally had (have)a dynamic Chief Marketing Officer (CMO) in Jonathan Becher who is not only an excellent strategic marketing guy but a great spokesperson for the company
Feb 2013, SAP Forum
Jonathan Becher’s presentation for the SAP Forum Mexico
