Feb 2013, SAP Forum
Jonathan Becher’s presentation for the SAP Forum Mexico
Events & Media Archive
Browse by Year:
Super Bowl: Tech firms on sidelines, but in the game
Jan 29 2013, SFGate by Caleb Garling
SAP, the German business software giant with U.S. headquarters in Palo Alto and a founding partner in the 49ers’ Santa Clara stadium, also will send a bevy of executives to the game. Its software will power much of the event’s digital operations, a powerful way to show off to customers, says chief marketing officer Jonathan Becher.
How Social Should Your Culture Be?: Jonathan Becher SAP CMO keynote
Published December 20, 2012 by SAP YouTube channel
Social media should be at the heart of the business enterprise. However, many people approach social media differently when in the business enterprise as opposed to their personal social media experience. As part of Social Media Week hosted at SAP, Jonathan Becher, SAP CMO, explores the challenges with transforming his organization to embrace social media as part of their DNA rather than a marketing megaphone.
Click here to watch the video
Silicon Valley’s Churchill Club Announces Four New Board Members
MarketWire on December 11, 2012
The Churchill Club, Silicon Valley’s premier business and technology forum, today welcomed new board members Jonathan Becher, CMO of SAP; Deep Nishar, senior vice president of products and user experience at LinkedIn; Paul Saffo, managing director of foresight at Discern Analytics; and Chris Stedman, head of venture capital relationship management at SVB Capital. The new board members will help drive the Churchill Club’s mission of igniting conversations to encourage innovation and economic growth.
Silicon Valley’s Churchill Club Announces Four New Board Members
PEHUB on December 11, 2012
The Churchill Club, a renowned business and technology forum in San Jose, Calif., has brought aboard four new board members: Jonathan Becher, CMO of SAP; Deep Nishar, senior vice president of products and user experience at LinkedIn; Paul Saffo, managing director of foresight at Discern Analytics; and Chris Stedman, head of venture capital relationship management at SVB Capital.
Innovating to transform marketing with Jonathan Becher
Sapphire Now on December 2012
Join us to learn how SAP is transforming marketing through innovation that delivers tangible business impact. An interview with Jonathan Becher, Chief Marketing Officer
Top 20 most social CMOs in the Fortune 100 named
TechJournal on November 30, 2012
The senior-most marketing executives recognized for leading social by example include:
5. SAP’s Jonathan Becher (@jbecher, http://www.linkedin.com/in/jbecher), CMO
How Social Media Is Changing The Enterprise and Politics
November 27, 2012 Forbes by Haydn Shaughnessy
At SAPPHIRE recently I talked with CMO Jonathan Becher about his attempts to turn SAP into more of a conversational marketer. SAP is becoming a company in the mix, one where young staffers can talk about the company and write about the world, while wearing their SAP badge.
Blogging and Social Media Strategy at SAP
November 15, 2012 SAP TechEd Online
Tim Clark talks B2B Communications, Market Identity, and Corporate Culture with Jonathan Becher, Haydn Shaughnessy, and Todd Wilms.
Interview Jonathan Becher
November 14, 2012 Sapphire Now
