November 6, 2012 Pivot Conference The Social CMO takes the stage! Do you think company executives need to Tweet? +SAP 
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SAP Jam Adds Business Context to Social Enterprise
November 1, 2012 Enterprise Apps Today by Ann All
Jonathan Becher, SAP’s chief marketing officer, said that while most vendors look at a social technology like microblogging and consider how it can be used in a business context, SAP instead asked the question “What are my customers’ business objectives and how can we use social to help attain them?”
CMO Close-Up with Jonathan Becher, CMO at SAP
October 31, 2012 B2B Marketing
CMO Close-Up: What is the goal of your new ad campaign?
Jonathan Becher: Historically, we have done customer-focused advertising as part of our “Run Better” campaign—“So-and-so runs SAP.” That has been our primary tactic for HANA, a database product that launched at our Sapphire Now show in 2011. We have a new ad that features (client) ConAgra—which appeals primarily to the CEO audience but also CMOs and CIOs—to help them understand that this technology is transformative and helps (them) do things they haven’t been able to do before.
SAP Secures Multi-Year Deal as Official Business Software Sponsor of NFL
October 24, 2012 NFL Communications
“The National Football League sets a standard in consistently delivering game-day excitement for its fans,” said Jonathan Becher, chief marketing officer, SAP. “SAP is proud to join the NFL in re-imagining the fan experience through innovation. Together, we will connect fans in new ways and allow them to experience the NFL like never before.”
So you think SAP is hard to deal with? Think again
October 23, 2012 JD-OD.Com
any people think dealing with SAP is hard. When it comes to the startups – think again. SAP is making it much easier than has been the case in the past. CMO Jonathan Becher leads off this set of clips from JD-OD on SAP startup culture. We also hear from Tim Straight, VP Services and Business Development with Zettaset, one of the startups in the HANA Startup Program.
Five for Friday
Oct 12, 2012, Internet Media Labs by Amy Vernon
On his SAP blog, Pivot speaker and SAP CMO Jonathan Becher explains why Diversity Drives Innovation. It’s not about meeting quotas or specific criteria, it’s about having people of different backgrounds and mindsets contributing their brain power. Just as a mutt is generally healthier than a purebred, having diversity in your corporate DNA can bring a lot of value. He’ll be talking about “The Varied and Complex World of Engagement.”
How Brainstorming Clouds the Creative Process
October 10, 2012, smarterer.com by Aaron Lumnah
Jonathan Becher, the Chief Marketing Officer of SAP, probes this issue and asks the question in a recent blog post titled, “Is Brainstorming Dead?:
So you think SAP is hard to deal with? Think again
October 10, 2012, YouTube.com
Many people think dealing with SAP is hard. When it comes to the startups – think again. SAP is making it much easier than has been the case in the past. CMO JOnathan Becher leads off this set of clips
SAP: Telling a New Story About Itself
October 9, 2012, The CMO Site by Ellis Booker
Software giant SAP is revamping its marketing efforts from top to bottom.
One sure way to get Jonathan Becher talking is to dismiss SAP as an “enterprise software company in a mature, saturated market.”
Big Sports: Powered By Big Data
October 5, 2012, Forbes.com by Cecilia Tom and David Feinleib
By one estimate, the average value of an NFL team was $1.04 billion in the 2010/2011 season. Each franchise is huge and complex and involves many moving parts. But in many ways, SAP Chief Marketing Officer Jonathan Becher thinks the business of sports is not so different than the business of other industries.
