Tag Archives | Château Lafite

Happy New Year Wine

The Psychology of Wine Labels

After multiple opportunities to do field research this holiday season, I’ve come to the conclusion most of us choose wine based on brand, rather than taste. Sure, many people have an oenophile friend who knows that a bottle of 1787 Château Lafite with the initials Th.J. etched on it sold for more than $150K. However, most of us…

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