Ever notice that food tastes better when someone else makes it for you? In the fourth annual Food and Drink issue of the NY Times magazine, noted psychologist Daniel Kahneman explains: When you make your own sandwich, you anticipate its taste as you’re working on it. And when you think of a particular food for…
Tag Archives | food
The Cooties Heuristic
When I first moved to California, I had the choice of renting a 700 square foot apartment for $650 per month or an 850 square foot apartment for $550 per month. Both were in the same building. The larger and less expensive one even had a better view. I was puzzled by the bargain until…