As a marketing professional, the favorite part of my job is the time I spend with customers. This past week I was asked to host a senior government delegation in our Executive Briefing Center. Since the 45 minute slot was supposed to encourage conversation, I brought a single slide as a visual aid. Imagine my…
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Simple and Clear
While they don’t compare to Savage Chickens, high tech product marketers are apt to use dense prose with a plethora of technical jargon directed at experts. As a result, I’ve asked my team to pay special attention to being “simple and clear” in their communication. As Blaise Pascal allegedly quipped, “I apologize in advance for the…