Archive | March, 2008

Timing of Blogs

WordPress provides me a feature called Top Posts which ranks my entries by the total number of page views since they were first posted.  Unfortunately, the built-in reports are limited to last 7 Days, 30 Days, Quarter, Year, and All Time.  I was interested in learning if there were any recent posts that were unusually…

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Measuring (Lack of) CRM Usage

One of the most common complaints about customer relationship management (CRM) systems is that the individual reps don’t use them.  This isn’t very surprising to me, as many deployments are designed to give visibility to management or to streamline the ops person’s ability to forecast, rather than to add value to the individual rep. Organizations…

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Measurement Missteps

Although I don’t get to do it nearly as much as I used to, one of my favorite parts of my job is helping organizations determine how to create their objectives and KPIs.  My focus is on strategy articulation, not strategy formulation.  While other expensive consultants help organizations figure out where they should go, I…

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