You can use the power of callbacks to improve your marketing… and to be funnier. In case you’re not familiar with the term, in comedy callbacks describe a joke which refers back to one told earlier in the set. By reminding the audience of the previous reference, the comic gets more than one laugh from…
The interesting number paradox is a simple way to reinforce that sometimes the best way to prove something is to actually prove its contrary. My curiosity about interesting numbers stemmed from a variety of online chatter about how the year 2025 was mathematically interesting: The concept of interestingness is not actually defined mathematically but is…
People drink more wine when larger wineglasses are used. In fact, research finds wine sales increase almost 10% with larger glasses. It’s well known larger plates increase food consumption. Plate sizes have nearly doubled over the past 100 years, likely contributing to the prevalence of obesity. An even more pronounced effect has happened to stemware:…
Q: How many randomly-chosen people would need to be in the same room to virtually guarantee two of them share the same birthday? A: 75 (99.9% probability) This unintuitive answer is known as the birthday paradox. The earliest known publication of the birthday paradox was in 1939 by the mathematician Richard von Mises. However, there…
You should always get the bigger pizza. No, this isn’t some bigger-is-better American standard where size matters more than quality or consistency. It’s not because everyone loves pizza so you might as well get more of it (it’s the glutamate we find so irresistible). And I’m definitely not using the number of slices rule that…
Shrinkflation happens when companies keep the price of an overall package the same while reducing the size or quantity of the items in the package. The word is a portmanteau of the words shrink and inflation. The first use of the term is often attributed to Pippa Malmgren. Shrinkflation is a sneaky way to combat…
In these days of extremisms on all sides, I’ve been thinking about the power of a committed few. In particular, what percentage of a population is required to change the perception of the majority? Alternatively, when does an idea shift from the minority to the majority? We tend to think of social progress and change…
What are your top 5 cult classics? For nearly 30 years, a good friend and I have had an on-going debate on the greatest movie line of all time. Spoiler alert: not surprisingly, mine is Sharks related. This year, we decided to start a new tradition and began debating the best cult classics of all…
If you want someone to achieve a goal, you should give them a head start – even if that head start is really just an illusion. Loyalty programs are based on the idea that consumers are more likely to repeat purchase if they are given incentives to reach specific goals with well-defined rewards. A classic…
For many years, my routine was a Sunday hike followed by a Sunday blog. For a variety of reasons, both my hiking and blogging have become erratic. After skipping yet another Sunday hike, I was surprised to find that I still had exceeded 10,000 steps per day for the past week. 10,000 is the number…