Archive | June, 2016

Discover Your Inner Economist

I’ve been meaning to read Tyler Cowen’s Discover Your Inner Economist since it came out a decade ago. Cowen is an economics professor at George Mason University who describes himself as a “curious intellectual nerd polymath.” He also runs, arguably one of the best economics blogs. While I was intrigued by the subtitle “Use Incentives…

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Ogilvy on Leaders

If you are associated with marketing and advertising, you should read The Unpublished David Ogilvy. Actually, read it even if you aren’t. David Ogilvy is widely-considered the father of advertising. He founded advertising, marketing, and PR agency Ogilvy & Mather in 1948, and his legendary campaigns include Dove, Guinness, Hathaway, and Rolls Royce, Schweppes. In…

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