Archive | communication

Rota’s 10 Life Lessons

You might not have heard of MIT professor Gian-Carlo Rota but you should know Rota’s 10 Life Lessons. Rota was an internationally respected mathematician and philosopher, and an influential and admired teacher. He was credited with transforming the field of combinatorial logic into one with a wide range industrial applications – from computers to communications…

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The Seafood Industry Has Mastered Rebranding

Would you eat an Antarctic toothfish? Probably not. It’s an ugly-looking human-sized fish with an unappetizing sounding name. But chances are you have eaten it. That’s because the seafood industry has mastered the art of rebranding. In the 1970s, American seafood entrepreneur Lee Lantz realized a fish with buttery white flesh and a mild, non-fishy…

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Banished Words 2023

I’m not gaslighting you. We’re at an inflection point of people quiet quitting irregardless if everything is amazing and moving forward. Does that make sense? Absolutely! Since 1976, Lake Superior State University (LSSU) has compiled an annual list of words to be banned. For years, it was described as words to be “banished from the…

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The Blanding of Brands

If branding is the art of differentiation, blanding might be the science of imitation. We’re witnessing the blanding of brands. Blanding, a term coined in 2018, happens when a challenger brand drafts on the brand recognition of a larger and more established competitor by using similar brand identification (fonts, colors, imagery). Blanding was popularized by…

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The Art of Countersignaling

Not long after I wrote about humblebragging, a reader asked me if humblebragging was an example of countersignaling. My short answer is ‘no’ but it deserves a more nuanced explanation. Signaling is a biological concept in which information is implicitly conveyed to others. Red mushrooms signal to would-be predators that they are poisonous. Peacocks bare…

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