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Fan experience, community, and technology (but don’t call it digital transformation)

Published October 22, 2018 by ZDNet  


Go behind the scenes with the president of an NHL hockey to learn about customer experience and why building community is crucial. He also explains what’s wrong with the term “digital transformation” and how to create genuine fan relationships. Watch the video and listen to the podcast!

Milagro Tequila Named the Official Tequila of the San Jose Sharks

Published October 16, 2018 by The San Jose Sharks


“The Sharks are pleased to partner with an organization which, like the Sharks, deeply respects tradition but is constantly looking for innovative and creative solutions,” said Sharks President Jonathan Becher (@jbecher). “Partnering with Milagro Tequila brings an exceptional product to SAP Center at San Jose, consistent with our goal of providing our patrons with the highest-quality food and beverage.”

Read the full article here.

Impressions on SAP CX Live

Published October 16, 2018 by ZDNet  


This is perhaps more important for SAP than even the product portfolio’s improvement, because their historic failure, since the departure of Jonathan Becher, who was one of the best CMOs in the industry, has been their marketing. To be blunt, until SAPPHIRE, and thankfully continuing, it had been just plain terrible, unintelligible unimaginative, and wrong.

Read the full article on ZDNet here.

Customer Experience in Sports with NHL San Jose Sharks (CXOTalk #305)

Published September 28, 2018 by CxO Talk


What does digital disruption mean for sports and how do teams turn fans into customers? CXOTalk explores these topics with Jonathan Becher, who is president of Sharks Sports & Entertainment, the parent organization of the NHL’s San Jose Sharks hockey team and three ice sport facilities in Silicon Valley.

Watch the video or read the transcript here.

Sharks camp report: What we learned during Friday’s first day

Published September 14, 2018 by The San Jose Mercury News


In the first 36 hours after the trade for Karlsson, the Sharks have seen a noticeable bump in ticket sales. Although the team did not provide exact figures, team co-president Jonathan Becher said, “We had a sizeable spike in ticket sales on Thursday, the day the trade was announced. Partial plans and individual games sales were more than two times the previous day. Overall ticket sales are trending ahead of where they were at the same time last year.”

Read the full article here.

San Jose Sharks Partners with Clos LaChance Winery to Release FINtage 408

Published September 12, 2018 by The San Jose Sharks


“The San Jose Sharks are pleased to be partnering with Clos LaChance on this fun and unique project that brings two local brands in the South Bay together for the benefit of our fans and wine enthusiasts throughout the area,” said Jonathan Becher, Co-President of Sharks Sports & Entertainment.  “Fans who sample FINtage 408 will truly enjoy the results of this exciting partnership.”

Read the full release here.

Ice Time! Crews Prep Shark Tank For Upcoming NHL Season

Published Sept 11, 2018 by NBC Bay Areas

Meanwhile, Sharks ticket sales for the 2018-19 season are ahead of what they were last year as the team offered a new option for fans who can’t commit to season tickets, team President Jonathan Becher said.

“What’s particularly popular this year is the half-season plan or even partial plan, where you can buy 11 games,” Becher said. “And you can pick your games. If you want, you can pick Pacific rivals or see the traditional East Coast teams.”

Read the full article here.

Sharks work to keep SAP Center modern as it begins its 25th season, with a new arena ‘not even on the radar’

Published August 30, 2018 by The Athletic


The Sharks’ current lease runs through 2040, including an annual renewal beginning in 2025, and the organization plans on being at SAP Center for at least that long.

Building a new arena for the Sharks is “not even on the radar,” according to co-president Jonathan Becher, who told The Athletic this week that the team is focused on continually upgrading SAP Center to meet the demands of the modern fan.

“To oversimplify, there’s been roughly $150 million put into the building since it’s opened, which that itself if you did it in one summer or over two summers would be a pretty major remodeling,” Becher said.

“We don’t think of ourselves as an old building,” Becher said. “On average, NHL teams spend 40-45 years in a building before they either blow it up and rebuild on their parking lot or move someplace else. It’s tempting to call this an old building, but if you look around the NHL, it’s still mid-lifetime.”

Click here to read the full article (paywall).

Game On: How SAP-Led Customer Experiences Help the San Jose Sharks Win More Fans

Published June 17, 2018 by ASUG


Delivering a standout customer experience is even more critical when your fans can just as easily interact with you away from your venue as within it. The San Jose Sharks know this all too well, which is why the team is re-imagining what they want the customer experience to look like for the crowds who attend their games. And the team’s President, Jonathan Becher, is bringing in technology to play a vital role in helping personalize these experiences for fans.

“The formula for happiness used to be if the home team won, the fans left happy. It was that simple,” said Becher. “Now they want to be entertained. They demand better food, and a higher variety of food. It’s become a culinary experience. They want music within the games, as well. And so, just like software companies are learning, sports are learning it’s not just the game, it’s about the experience around the game.”

Click here to read the full article.


The Journey to a Best-Run Business with the San Jose Sharks

Published June 5 2018 by SAP


Video: The Journey to a Best-Run Business with the San Jose Sharks

Abstract: Join the San Jose Sharks on their journey to becoming a best-run organization. To skate where the puck is going in sports and entertainment, the Sharks are experimenting with a wide range of technology that improve fan experience and operational efficiency. Get an inside view into work with SAP S/4HANA Cloud, SAP Leonardo Machine Learning and SAP Hybris. See how they improve agility by running these solutions on Google Cloud.

Click here to watch the 20-minute video.