In No Time to Think, Jack Trout claims we’ve become “a world of reactors, not thinkers.” In case you don’t recognize his name, Trout is the author of many marketing classics, including one of my personal favorites ‘The 22 Immutable Laws of Marketing‘ which describes the First Mover Advantage. While technology was supposed to make us…
Archive | July, 2007
HBS and CPM
By Jonathan Becher on July 23, 2007 in alignment, balanced scorecard, performance management, strategy
Because it’s been an uncharacteristic two full weeks since my last post, I thought I’d give everyone a quick update on what I’ve been up to. (No, Jerry, I haven’t decided to give up blogging, move to the Bahamas, and take up sailing.) I was a vacation during the week of July 4th – no…