One of the advantages of using WordPress for my blog is it has a decent amount of built-in reporting. For example, WordPress ranks entries by the total number of page views since they were first posted. Unfortunately, the built-in reports are limited to last 7 Days, 30 Days, Quarter, Year, and All Time. This means it’s difficult…
Archive | March, 2008
Measuring (Lack of) CRM Usage
By Jonathan Becher on March 10, 2008 in alignment, business intelligence, call center, Culture, dashboard, key performance indicators, measurement missteps, metrics, performance management, satisfaction, strategy
One of the most common complaints about customer relationship management (CRM) systems is that individual reps don’t use them. This isn’t very surprising to me, as many CRM deployments are designed to give visibility to management or to streamline the ops person’s ability to forecast, rather than to add value to the individual rep. Organizations try…
Measurement Missteps
By Jonathan Becher on March 4, 2008 in balanced scorecard, blogging, key performance indicators, measurement missteps, metrics, performance management, strategy
Although I don’t get to do it nearly as much as I used to, one of my favorite parts of my job is helping organizations avoid measurement missteps. My focus is on strategy articulation, not strategy formulation. While other consultants focus on helping organizations figure out where they should go, I use performance management techniques to make…