On Friday, a colleague in another division asked me “How do you measure the effectiveness of analysts relations?” It’s an unanswerable question we’ve all been asked 1000 times about a wide variety of topics (even a marine terminal gate). As I said then, every time someone asks you to show them the measures, be sure to…
For many years, I’ve argued that performance management is not just limited to finance but instead has many flavors, including workforce, operational, and IT performance management. Most people now seem to agree and there’s even talk of pervasive performance management. However, a critical analysis of the current situation suggests that marketing organizations are still early on…
Last month Ingrid Koehler (re)started an interesting discussion on whether citizens should be considered customers. While the debate isn’t necessarily new, it might be back in vogue with a majority of U.S. voters clamoring for change but the nation in a difficult financial situation. In a comment, Kari Manovitch suggests one size doesn’t fit all and that community, customer or…
An article in Industrial Market Trends alerted me to the Goldense Group 2008 Product Development Metrics Survey of the top 10 R&D metrics used by industry: R&D spending as a percentage of sales (77 percent); Total patents filed/pending/awarded/rejected (61 percent); Total R&D headcount (59 percent) Current-year percentage sales due to new products released in the past six…