The February 2012 edition of Esquire Magazine contains a feature called “79 Things We Can All Agree On” which ranges from the assertion we were better off during Bill Clinton’s presidency (#1) to things are not so bad now (#79). Regardless of your politics, the list is one part humor and one part intentional controversy. We…
In 1948 David Ogilvy founded the agency that would later become Ogilvy & Mather. Ogilvy, who is often called the father of advertising, emphasized that the goal of advertising is to sell products and that successful advertising is based on information about the end consumer. Two of Ogilvy’s most famous campaigns are “The man in…