As a frequent traveler, I sometimes find myself so time-shifted I can’t sleep even though it’s late at night. During a recent episode, I wondered whether lying in bed with my eyes closed had the same benefits as actual sleep. Doesn’t my brain and body still get some rest? The answer isn’t clear cut. Brian Fung asks exactly this question…
Archive | November, 2012
The Health Halo Effect: Counteracting Candy with Diet Soda
On weekends I enjoy long hikes in the hills around my house. It relaxes me after the work week and my mind wanders to new ideas. Of course, it’s also good for my health. Mostly. Lately I’ve noticed a disturbing trend. I often go to lunch with my hiking companions after a few hours on the trail…
The Politics of Brand
With the U.S presidential election imminent, not surprisingly politics are dominating everyone’s conversations. Last week I had an on-going discussion with a work colleague on whether brands have political connotations. We decided to try to figure out the politics of brand. The conversation started with my colleague’s observation about cars in our office parking lot: more…