I’ve been meaning to read Tyler Cowen’s Discover Your Inner Economist since it came out a decade ago. Cowen is an economics professor at George Mason University who describes himself as a “curious intellectual nerd polymath.” He also runs marginalrevolution.com, arguably one of the best economics blogs. While I was intrigued by the subtitle “Use Incentives…
If you are associated with marketing and advertising, you should read The Unpublished David Ogilvy. Actually, read it even if you aren’t. David Ogilvy is widely-considered the father of advertising. He founded advertising, marketing, and PR agency Ogilvy & Mather in 1948, and his legendary campaigns include Dove, Guinness, Hathaway, and Rolls Royce, Schweppes. In…
When the U.S. Navy chose Mike Abrashoff to become Commander of USS Benfold, the challenges which faced him were seemingly overwhelming. At the time, the Benfold was one of the worst-performing ships in the Navy; a “dysfunctional ship with a sullen crew that resented being there and could not wait to get out of the Navy.”…