Walter Rogers & Jonathan Becher discuss “The Death of the B2B and B2C Marketing Divide”

April, 2011 – Baker Communications Inc & CBS Radio

CBS News Radio 650 and Baker Communications CEO Walter Rogers join forces to produce 14 separate 30-minute radio shows discussing the 13 business imperatives sales organizations must understand and leverage to take advantage of opportunities that are emerging in 2011. Top Sales Professionals and Senior Executives from highly successful Fortune 1000 companies will join Walter Rogers every week to share strategies and best practices based on these imperatives that will help grow business and drive revenue in the coming year. These segments air during the popular show The Price of Business.


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