Transforming Its Giant Hybrid Meeting

May 18, 2011 – Biz Bash

“Sapphire Now is a lot more consumer-oriented that it has been in the past. This year there is an even greater focus on telling customer stories. We’re doing a better job as an organization of not just reaching our customers, but understanding our impact on their customers,” said the company’s chief marketing officer, Jonathan Becher.

With the continued innovation in format and content dissemination at Sapphire Now, we spoke to SAP’s vice president of global events, Scott Schenker, about the company’s strategy and the execution of the event.


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