September 28, 2011 Forbes by Lewis Dvorkin
I learned something from SAP’s Salesforce.com post, which I found intelligently provocative. The company is putting both time and effort into AdVoice. Currently, 16 SAP employees contribute to its branded group page on Forbes.com. Jonathan Becher, the company’s Chief Marketing Officer and a contributor himself, recently told me he’d like to add even more. He views AdVoice as “a platform not only for our authentic voice to be heard through our SAP employees who post but also one that invites dialogue and interaction.”
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