CMO Close-Up with Jonathan Becher, CMO of SAP

September 28, 2011 B2b Marketing by Sean Callahan

onathan Becher was formally named SAP’s CMO in August after serving in the role on an interim basis for four months. He succeeded Martin Homlish, who left to become CMO of Hewlett-Packard Co. in April.

Becher had been exec VP-marketing for SAP since the business software giant acquired Pilot Software, where he had been president and CEO-CMO, in 2007. At SAP, he had overseen product marketing, channel marketing and field marketing. In his new role, he’s also in charge of branding, advertising, marketing communications and online.

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