SAP, Transparency, and Sponsored Content – an Impromptu Debate with Jonathan Becher, SAP CMO .

May 7, 2012, by Jon Reed

During a recent trip to Palo Alto, Jonathan Becher, SAP CMO, agreed to chuck the script and have an impromptu debate on brand journalism, disclosure, and sponsored content with Jon Reed of Becher also shared the launch of SAP’s new thought leadership site:, and the guys hash out how this new site fits into the discussion. Note: Bob Evans, mentioned in this video, is no longer an SAP employee.

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