May 2, 2012, V3 Integrated Marketing by Shelly Kramer
Digital and social strategies are critical regardless of whether your company is B2B or B2C, but B2B marketers can learn a lot about best social practices from their B2C counterparts.That topic sparked a lively discussion during today’s Social Media Group webinar: “What Are The Best B2B Social Practices Right Now?” Featured speakers included Jonathan Becher, CMO of SAP; Jason Breed, Global Lead for Social Media at Accenture; Paul Gillin, writer, speaker and online marketing consultant; and moderator Maggie Fox, founder and CEO of Social Media Group.
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