Transforming Marketing to Run Like a Business

June 29, 2012, www.itsma.com by Grant Bentley

One of the rallying cries that is driving the transformation in many corporate IT departments is starting to drive marketing’s transformation as well: run marketing (or IT) like a business. Fifteen months ago, SAP took a logical first step in this direction by appointing Jonathan Becher, a seasoned business executive who in the past held the CEO role at Pilot Software and Accrue Software and was CMO at NeoVista Software.

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