Transforming Marketing to Run Like a Business

June 29, 2012, by Grant Bentley

One of the rallying cries that is driving the transformation in many corporate IT departments is starting to drive marketing’s transformation as well: run marketing (or IT) like a business. Fifteen months ago, SAP took a logical first step in this direction by appointing Jonathan Becher, a seasoned business executive who in the past held the CEO role at Pilot Software and Accrue Software and was CMO at NeoVista Software.

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