CMO 2.0 Conversation with Jonathan Becher, CMO at SAP

July 2, 2012, CMO 2.0 Conversations by Francois Gossieaux

I was truly looking forward to my CMO 2.0 Conversation with Jonathan Becher, the CMO at SAP, and I was clearly not disappointed. Jonathan came to SAP through the acquisition of an analytics company, where he was the CEO/CMO. Within SAP he went up the ranks through product marketing before becoming CMO 15 months ago. He is responsible for the development, oversight, and execution of marketing strategy worldwide.Csuite

Read the Full Article

Comments are closed.

 

%d